If you are a digital marketer and looking to know more about SEO and its Types, then you are in the right place. For gaining knowledge about types of SEO, you should have adequate information about SEO.
What is SEO?
SEO stands for Search engine optimization. Every website ranking in Google or any other search engine is working in the norms and comes under the parameters set by Google. If any website is fulfilling Google’s SEO parameters then it can rank at the top of Google.
Types of SEO
There are four types of SEO, which can affect the Google ranking of your website.
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Negative SEO
What is White Hat SEO?
If you want to go long term with your blog or your website then white hat SEO is for you. White hat SEO deals with legal and good SEO techniques which will increase your Google ranking. If you are optimizing your website by using White hat SEO then you are risk-free. Google will never penalize your website and you will not lose your existing ranking. If you want to use White hat SEO then you have to fulfill more than 200 parameters of SEO offered by google.
White Hat SEO can be further divided into two types of SEO, which are mentioned below.
- On-Page SEO
- Off-Page SEO
On-page SEO includes all the works which you can do on the front end of your website. You can understand it by using an example, Suppose you have a blog, in which you write blog posts. Then all the things which you will do in your blog post to make it SEO friendly are known as On-page SEO.
On-Page SEO includes:
- Keyword Research
- Keyword Placement
- Length of the Article.
- Image Attribution.
- Meta Tags and Meta Descriptions
- Headings and Subheadings
1. Keyword Research:
Keyword research is the most important part of on-page SEO techniques. Targeting a low competition keyword is you can rank easily, even sometimes without backlinks. You can use long-tail keywords that have less competition and a high potential for ranking. This technique is used by all digital marketers who are using on-page SEO.
2. Keyword Placement:
Keyword placement is also important for Google-ranking. A google Keyword placement in the article decides the on-page of the page.
3.Length of the Article:
If the length of your article is good enough then there is a chance to rank your article for more than one targeted keywords. There are many of my blog posts who are ranking for more than one keyword due to the good length of my articles.
4. Image Attribution:
You should provide Image Attribution in every image which you have used in your blog post. Your image will also rank in Google which will bring extra traffic for your website or blog.
5. Meta Tags and Meta Description:
You should provide good Meta tags and Meta description of your blog post. You can do this by using Yoast SEO or Rank math if you are a WordPress user.
Your Permalink should contain your targeted keyword which will help you to rank in google.
Interlinking your website old posts to your newly published post is also important. This will help you to rank your old blog post also.
8. Headings and Subheadings:
You should separate the paragraphs of your articles by using headings and subheadings.
It will increase the readability of your article and indirectly affect the on-page SEO. You can use these methods and steps in your blog post which will enhance your On-page SEO and helps you in google ranking.
Off-page SEO includes all the methods and ways which we include at the back end of our website.
Off-Page SEO includes:
- Web Directory Submission
- Guest Posting
Backlinking is one of the greatest techniques which will increase your ranking in lesser time.
But the quality of backlink matters a lot. You should make quality backlinks. If you make 100 backlinks from different sites that are low authority will not increase your ranking as much as you make backlinks from high authority websites. Keep one thing in mind, you should take quality backlinks to the relevant sites. According to the updates of Google algorithms, Google only considers the backlinks which are from the relevant site.
2. Web Directory Submission:
This is the other Off-page SEO technique, in which you submit your website to the different types of Web directories.
3. Guest Posting:
This is the best way to get backlinks from any website. You can contact the sites which are relevant to your niche and ask for a guest post.
Techniques that come out of the Google algorithm are known as Black Hat SEO techniques, which include the following.
- Spamming Links
- Keyword Stuffing
- Paid Clicks
- Plagiarism Content
- Hidden Links
Black Hat SEO can boost your ranking for the short term but if you're looking for the long term, then this is not for you. Google can penalize your website or even if you never get the traffic after the small boast of your website. You should avoid these things.
What is Grey Hat SEO?
If you use a catchy title, Meta description and the permalink and the users are visiting your blog post, but you are not providing the content according to the title and the description, etc. This is known as the Grey Hat SEO. For example, If your title is What is Backlink? and you are providing an article about how to make ice-cream, that is what is known as grey hat SEO. It’s absolutely writing different beyond the topic.
What is Negative SEO?
If you are using the way to harm the ranking website by the Black hat and Grey hat SEO then this is known as Negative SEO. This is the worst way in all of them.
SEO is a weapon at this time. It depends on you how you use it for your long term and short term success. SEO has a potential that can make you A hero in this digital world or a Zero. You should use it with the skills that lead you to success.